A promotional advertising showcard for Champagne Mumm, commemorating the 1995 Admiral’s Cup yachting regatta held in Cowes, Isle of Wight. The sign is constructed from printed cardboard and features the brand’s graphic identity, including the sailing-themed logo and a bottle of Mumm Cordon Rouge champagne. The central imagery depicts stylized racing yachts with sails branded with the Mumm name, shown alongside a golden representation of the Admiral’s Cup trophy. The right-hand side provides a printed schedule of the regatta’s races, including the RYS Trophy, the 200-mile Channel Race, the Corum Trophy, the Champagne Mumm Trophy, the Kenwood Trophy, and the 605-mile Fastnet Race. The bottom margin credits the organisers as the Royal Ocean Racing Club, the Royal Yacht Squadron, and the Royal Western Yacht Club of England, featuring the three corresponding club burgees.
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